Aquafina believes everyone needs to drink more water. The proof is in their pee.
Exterior: Pee Curious restrooms would be placed in high-traffic areas such as Times Square and Central Park.
Color swatches on the urinals and toilets would let people see how hydrated they were.
An Aquafina water bottle would vend on the outside of the door once they exited the restroom.
A Spotify Playlist on the bottle can be downloaded as a fun reminder to stay Pee Curious and hydrated.